If you're trying to optimize your site to meet the needs of potential visitors, then Google Trends is a very useful tool.
If you're going to create content that's optimized for a particular keyword, it's helpful to know whether people are actually searching for that keyword.
Google Trends allows you to see how popular a keyword has been, not just today, but over a decade or more.
- Go to Google Trends
- In the "Explore topics" field, type a search term. In my example, I'm looking for "webdesign" (no spaces).
- Click "enter".
The screenshot below shows the interest of this search term over time. You can see that far fewer people are searching for "webdesign" than 10 years ago:
Add a new search term
Let's add a new term to compare by doing clicking the "+Add term" link:
I typed "web design", this time using a space between the words to see if it changed the results:
As you can see, more people type "web design" than "webdesign" when they google.
Continue adding more terms, so you can decide which words or phrases are more popular.
Once you have an idea of what people are searching for you, can build content around these phrases:
- If you're using Joomla, you can use OSMeta to optimize your content with these keywords.
- If you're using WordPress, you can use Yoast SEO or All-in-SEO to optimize your content with these keywords.
- If you're using Drupal, you can use the Metatags module to optimize your content with these keywords.