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  • 15 Themes for Your WooCommerce Store

    If you want to create a fully-functional online store, then you should consider WooCommerce, the most popular way to build an online store.

    In order to build a good looking WooCommerce store, you will need to find a theme that specifically provides WooCommerce support.

    I'm going to help you find a suitable WooCommerce theme with this list of 15 beautiful and feature-rich designs.

    If you are really serious about your WooCommerce store, check out this guide to creating consistent, high-quality WooCommerce products.

  • woocommerce

    WooCommerce 2.4 was released in August, and had a really cool codename, "the Helpful Hedgehog."

    Why did the WooCommerce team choose that name? Because they focused on making WooCommerce much easier to use.

    In particular, the WooCommerce team worked on a brand new onboarding feature. When you install WooCommerce 2.4, you'll now several screens that walk you setting up your store.

    This onboarding process really is easy to use and it's one that many plugin developers could emulate.

    Here's a video of the onboarding in action:

  • Wow. There was huge news this week that impacted both WordPress and e-commerce in general.

    Automattic (the parent company of WordPress.com) purchased WooCommerce for over $30 million.

    As Magento continues to struggle, there's room for a new dominant player in e-commerce and Matt Mullenwegg seems determined that WordPress will become the new king.

  • One of the most important elements on a product page is user generated content. This can take the form of pictures, reviews, star ratings, etc. All of this is called social proof. Social proof is a huge factor in someone else's purchase decision. Getting someone to buy a product from a random website is very hard. If you have a few reviews, that eases people's fears and they'll be more likely to buy.

    You want to have reviews for your product. Even negative reviews can be good for your credibility. In a study by Reevoo, 95% of consumers think your reviews are fake if they are all positive. So you shouldn't be too quick to delete or block those negative reviews!

  • WordPress and WooCommerce as oEmbed Providers

    You probably know that WordPress makes it easy to embed social media in Posts and Pages.

    But did you know that you can easily embed snippets from WordPress posts and WooCommerce products in other content, using just a URL?

    Here's an overview of how WordPress allows you to share posts on other sites (and even your own site).

  • How to Use Square and WooCommerce for Point-of-Sale

    WooCommerce is the most popular way to build an online store. Square is the most popular way to build a point-of-sale solution in many countries. Why not bring the two together?

    That's the idea behind the new Square for WooCommerce plugin. This was the most popular requested feature by WooCommerce customers.

    Here's an overview of how the Square integration works with WooCommerce. If you enjoy this tutorial, check out WooCommerce Explained, the comprehensive (and best-selling) introduction to WooCommerce.

  • WooCommerce or Magento for Your E-Commerce Store

    Magento and WooCommerce are both huge players in online selling.

    When you're deciding on an online sales channel, how do you choose between these two titans of ecommerce?

    Both have their advantages and disadvantages, so let's take a look and compare them.

  • WooCommerce and the New SaaS Era in Open Source

    For many years, WooThemes was the biggest brand name in WordPress.

    Last month, they killed that brand and redirected everything to WooCommerce.com. Was there shock in the WordPress world? Absolutely not. The general reaction was, "What took them so long?"

    So, how did we get to the point where the end of such a famous brand was inevitable?

    I think it's because we're entering a new era. Major open source companies are becoming SaaS companies.

    The WooCommerce story seems like a miniature version of a larger story:

  • The OSTraining Podcast #4: Olivier Karfis and WooCommerce Apps

    In this episode, I talk with Olivier Karfis who runs FrenchToday.com, a successful site teaching people how to speak French.

    Olivier uses WooCommerce as a platform for digital downloads, and increasingly for mobile and desktop apps, based on the WordPress API.

    This episode touches on several issues we love to talk about: teaching, e-commerce, traveling and how to constantly re-invent and re-invigorate your career.

    Subscribe to the OSTraining podcast on iTunes, or use the podcast player below. We're also on Stitcher, Overcast and other popular podcast apps.

  • WooCommerce Explained

    Today, I'm delighted to announce the official launch of "WooCommerce Explained".

    This book will teach everything you need to know to make a WooCommerce site. And, it will do it in plain English, with a simple step-by-step approach.

    We've partnered with Patrick Rauland for this book. Patrick was project lead at WooCommerce and currently helps to run WooConf, the official developers' conference.

    WooCommerce is the most popular eCommerce platform on the web and is capable of selling anything, whether it's physical products, digital products or services. If you want to spend less time struggling with complex instructions, and more time building sites that make you proud, this is the book for you! This book is over 250 pages long and is packed with WooCommerce knowledge.

  • WooCommerce Explained

    Do you need to build a WooCommerce site? 

    If you can wait a few weeks, the "WooCommerce Explained" book is coming to your rescue.

    This book will teach everything you need to know to make a WooCommerce site. And, it will do it in plain English, with a simple step-by-step approach.

    We're delighted to say we've partnered with Patrick Rauland for this book. Patrick is one of the leading WooCommerce experts in the world.

  • wordpress woocommerce

    WooCommerce is one of the best choices for e-commerce on WordPress.

    WooCommerce really can transform your WordPress website into an excellent online store.

    Created by the WooThemes team, WooCommerce now powers around 30% of all online stores. It is so popular that WooCommerce was recently purchased by Automattic and Matt Mullenweg.

    In this week's video release, Topher updates our WooCommerce class. Topher takes us through everything we need to know to get WooCommerce working on your WordPress site.

    Because this class is nearly 30 videos long, we're releasing Part 1 this week, followed by Part 2 next week.

  • wordpress woocommerce

    As I mentioned last week, WooCommerce is one of the best choices for e-commerce on WordPress.

    WooCommerce really can transform your WordPress website into an excellent online store.

    In this week's video release, Topher gives us Part 2 of the update of our WooCommerce class.

    In Part 2, Topher covers advanced features in WooCommerce, from product attributes and variations, to shipping and taxes, to theming and coding for WooCommerce.

  • WooCommerce for WordPress

    Our new class and webinar schedule is up-and-running.

    Every Monday, we release a new video class. Every Friday, we hold a webinar for our members on that same topic.

    This week's topic is WooCommerce, which is one of the best choices for e-commerce on WordPress. Created by the team behind WooThemes, it transforms your WordPress website into an excellent online store.