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Video SEO

6 years 4 months ago #112287 by mariner
Video SEO was created by mariner
I've got a question about SEO for videos.

Specifically, the best method to embed videos for maximum SEO benefit.

Some of the video players seem to use shortcode style embedding - whereas it's just a Javascript link which brings in the video.

I'm assuming it's best to use easy machine readable HTML to embed? And also schema.org markup for the video itself + transcripts etc?

And specifically does anyone know offhand what the best SEO friendly video player is for Joomla? I'm thinking possibly JW Advanced?

Thank You
-Justin

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6 years 4 months ago #112306 by Nick
Replied by Nick on topic Video SEO
Hi Justin,

Great question! Please give our "Lessons Learned from 5 Years of Video Hosting" blog post a read:
www.ostraining.com/blog/general/videos-lessons/

For maximum reach, I'd recommend using YouTube and you can use any standard method to embed it into your site. Alternatively, you can use our OSYouTube plugin for an easy way:
www.alledia.com/extensions/osyoutube/

As to the schema markup, check


Do you have a transcript for the video already?

By the way, you could test out www.sistrix.com/video-rich-snippets/ for your YouTube video embed.

Kind regards,
Nick

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6 years 4 months ago #112311 by mariner
Replied by mariner on topic Video SEO
Whoops.. I thought I searched out answers before I posted.

I have more questions.. but I'll study that page before I ask them.

Thank You

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6 years 4 months ago #112321 by Nick
Replied by Nick on topic Video SEO
You're very welcome, mariner!

We have a lot of content, so some of it can easily be missed :)

Cheers,
Nick

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6 years 3 months ago - 6 years 3 months ago #114296 by mariner
Replied by mariner on topic Video SEO
Okay, so the actual mechanics playing videos on a webpage.

Wistia uses in iFrame.

JWplayerAdvanced generates this code:
		jwplayer('jwplayerplg12idaf7ceffac15d2bcf5dcf4a3234626cbe').setup({
			'file': 'URL TO THE VIDEO HERE',
			'primary': 'flash',
			'height': '270',
			'width': '100%',
			'wmode': 'opaque',
			'aspectratio': '16:9',
			'listbar': {
				'size': '180',
				'position': 'none'
			}
		});
	</div>

.. which one is better for SEO? Does google even recognize a video in an iFrame?

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6 years 3 months ago - 6 years 3 months ago #114323 by Valentin
Replied by Valentin on topic Video SEO
Hi mariner,

That piece of code seems javascript related, which is not so relevant for SEO.

Kind regards,
Valentín

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