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Multiple Domain Question

8 years 2 months ago - 8 years 2 months ago #75907 by keywordhope
Multiple Domain Question was created by keywordhope
Greetings,
This new SEO offering is so awesome, by the way! Thank you!
I have found that a good keyword-based domain name is one of the most powerful choices a site owner can make. More often than not, this domain name does not match the branding name. My policy has been to create one keyword-based root level domain for each client and use permanent 301 redirects to redirect the branding domain to the site. I'm doing this to avoid being penalized by Google for duplicate content if I "park" the branding domain. What are your thoughts?
-Hope

Hope Kiah, Santa Fe Web Design

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8 years 2 months ago #75908 by steve
Replied by steve on topic Multiple Domain Question
Welcome, Hope

Yes, that's a common solution and shouldn't lead to a penalty.

Obviously, in the best of both worlds, the keyword-based domain name and the brand could be one and the same.

But a 301 redirect will bring no penalty.

You see big brands like ESPN use similar tactics all the time. They advertise sites like ESPNBoston.com and ESPNChicago.com but they all redirect to the different URls on the main site.
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8 years 2 months ago #75934 by danmaynard
Replied by danmaynard on topic Multiple Domain Question
If you're just redirecting a domain name then no problem. However Google is discouraging sites that have many files that are 301 redirected.

Based on some empirical evidence and the latest Google trend, brand domain names are favoured more. There is evidence that keyword driven domain names in various degrees are penalized because Google has found over the years people purchasing volumes of keyword driven domain names.

My suggestion is to use your brand domain name for your main site. Besides, would you want your business from a marketing perspective to be know via it's brand name for brand recognition and meaning rather than a keyword phrase?
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8 years 2 months ago #75935 by keywordhope
Replied by keywordhope on topic Multiple Domain Question
Agreed. Thank you.

Hope Kiah, Santa Fe Web Design

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8 years 2 months ago - 8 years 2 months ago #75937 by keywordhope
Replied by keywordhope on topic Multiple Domain Question
Thanks Dan,

Google is discouraging sites that have many files that are 301 redirected.


Question. I will soon replace an old site with a new site, by 301 redirecting the old domain to the new site. There are a bunch of pages that got very little attention on the old site. in spite of their low hits, just to be thorough, I'm thinking of individually 301 redirecting them to the matching new page on the new site.

Are you saying that Google is discouraging sites with this situation?
-Hope

Hope Kiah, Santa Fe Web Design

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8 years 2 months ago #75965 by danmaynard
Replied by danmaynard on topic Multiple Domain Question
I would do 1 permanent redirect from old domain to the new one. No one knows where the threshold is in terms of 301 redirects and being penalized but I would think that in your case you should be ok. I think Google is going after those people who have a network of sites that do permanent 301 redirects to try to manipulate search results. In your case I think it's ok.

Dan
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