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SEO basics

8 years 2 months ago #75746 by jmc
SEO basics was created by jmc
Hi danmaynard
I have just watched the new video tutorials and think that they are really good - thank you.

A few years ago I was told that it was advantageous to host your site in the country that your business was based. Does google still care about the location of your hosting?

Does google take into account if a site has a url of .com rather than .co.uk or any other ending? In the past I had been told that google ranked a site (very) slightly higher for using the countries domain extensions.

Long descriptive urls seemed to be getting popular in the last 2 years. Rather than www.rosecottage.com people were selecting something like www.luxuryselfcateringcottagewithmountai...nthelakedistrict.com !! I thought that I read somewhere that google no longer gave an advantage to these descriptive urls - is this the case?
Regards
Mark

Mark

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8 years 2 months ago #75909 by steve
Replied by steve on topic SEO basics
Hi Mark

Does google still care about the location of your hosting?

Yes, for a couple of reasons:
1) Speed. The nearer your visitors are to the server, the faster the site will be. If you have site about Scotland, it wouldn't be wise to host in Australia.

2) A local indicator. As in the example above, Google will use hosting as one indicator of a site's local focus. If a site about Scotland was in Australia, Google might naturally decide that a Scottish site in Scotland was more trustworthy.

In the past I had been told that google ranked a site (very) slightly higher for using the countries domain extensions.


You heard right. As with hosting, the domain is a regional indicator. Using a .co.uk is a much stronger indicator than using a .com when it comes to local relevance.

Long descriptive urls seemed to be getting popular in the last 2 years.


I wonder if that's an indicator that's it hard to find a good, short domain rather than an indicator that they really want that URL.

That being said, I do still see shady SEO people using these longer domains. To give one example, I see a lot of them used by ticket touts. They do work, particularly if you're churning out such sites in bulk as spammers do, but I'm not sure I'd built a business on one.

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