WooCommerce 2.4 was released in August, and had a really cool codename, "the Helpful Hedgehog."
Why did the WooCommerce team choose that name? Because they focused on making WooCommerce much easier to use.
In particular, the WooCommerce team worked on a brand new onboarding feature. When you install WooCommerce 2.4, you'll now several screens that walk you setting up your store.
This onboarding process really is easy to use and it's one that many plugin developers could emulate.