Welcome to the first part of our series on podcasting for beginners. Here are all 5 parts of the series:
- Part 1: Preparation (you're reading it now)
- Part 2: Equipment
- Part 3: Production
- Part 4: Editing
- Part 5: Publishing
According to the Washington Post article, "Podcasts are back - And Making Money," Apple podcast subscriptions reached 1 billion listeners. Shows like "99% Invisible" average 1.5 million downloads per month. The list goes on.
So what does this mean for you or your business? Podcasting creates an avenue to reach, inspire, and influence a large group of people. It’s a way for you to connect your brand or message with your audience. It’s also an income stream.