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Magento is an open source ecommerce platform designed and used by many companies to strengthen their brands. Today it is one of the most trusted platforms for developing web based ecommerce businesses.

Setting up an ecommerce store requires lots of strategies to be undertaken in order to come up with an excellent working online store, something that is not as easy as it sounds. By using Magento, users can create both simple and sophisticated stores that can be customized as per the users’ ideas.

Here are some of the benefits of using Magento:

Its Easily Customized

Magento consists of many of CSS customization options ready to use for designing the website for the company as per their preferences. It also has a team with excellent support for the latest web trends and tips on responsive web design.

Its Developer-Friendly

Businesses grow with time, and therefore their websites need constant changes. With Magento, web developers find it easier to update content to the website and link pages to the main navigation, thus saving a considerable amount of time.

It Creates Fast Loading Ecommerce Stores

The Magento source code is made using lower HTTP requests, therefore, it’s so powerful that it produces fast loading web pages, as long as you’re working with a high-quality hosting provider, of course. The quick loading pages insinuate that Magento is much better than any other ecommerce platform out there. The faster the website loads, the more rapid information can be received by the online consumer, and this will ultimately lead to a higher percentage of annual sales.

Its Mobile Friendly

With the increased use of smartphones in today’s era, Magento allows store integration across multiple devices to work efficiently, therefore enabling consumers who use smartphones and other mobile devices to connect anytime and anywhere.

The Cart And Check-Out are Easy-to-use

While the customer is shopping, she is guided step-by-step into purchasing the desired product. After finishing with adding items in the cart, the customer is offered with multiple payment options to choose from. It is possible to integrate many different payment gateways with Magento ecommerce websites.

Building an ecommerce website can be an extremely tiring and annoying, but not with Magento.


About the author

Steve is the founder of OSTraining. Originally from the UK, he now lives in Sarasota in the USA. Steve's work straddles the line between teaching and web development.