After Years of Decline, Magento is Spending and Growing

A couple of years ago, Magento appeared to be a dying platform lost inside eBay's corporate ownership. The software was being poorly developed, and their approach to security releases was absolutely awful. Community members were worried.

In 2017, things are very different. Magento was sold to a private equity company, and then Magento 2 was released after several years of delays. On the back of those changes, they raised $250 million. That money is burning a hole in their pocket. Their CEO publicly announced an acquisition spree, and recent purchases include:

  • RJMetrics, an e-commerce analytics platform, which is now "Magento Business Intelligence Essentials".
  • Shopial, which turns your store into a Facebook shop. This will be used in a new service called "Magento Social".
  • Bluefoot, a Page Builder module, which Magento has rebranded as "Magento Advanced CMS".

Earlier this month, the Magento Imagine conference took place in Las Vegas, and there were more product announcements. Magento has increasingly deep partnerships with two big players in the Drupal world: Acquia and

Don't get me wrong, not everything is rosy in the Magento world. There are plenty of complaints, and we found a lot of bugs while filming our Magento training. But, there's been real progress. Magento's future looks much brighter than a couple of years ago.

If you want to learn about Magento, try this 30 video Magento 2 class.

About the author

Steve is the founder of OSTraining. Originally from the UK, he now lives in Sarasota in the USA. Steve's work straddles the line between teaching and web development.