A couple of years ago, Magento appeared to be a dying platform lost inside eBay's corporate ownership. The software was being poorly developed, and their approach to security releases was absolutely awful. Community members were worried.
In 2017, things are very different. Magento was sold to a private equity company, and then Magento 2 was released after several years of delays. On the back of those changes, they raised $250 million. That money is burning a hole in their pocket. Their CEO publicly announced an acquisition spree, and recent purchases include:
- RJMetrics, an e-commerce analytics platform, which is now "Magento Business Intelligence Essentials".
- Shopial, which turns your store into a Facebook shop. This will be used in a new service called "Magento Social".
- Bluefoot, a Page Builder module, which Magento has rebranded as "Magento Advanced CMS".