If you have a multilingual website, it's worth thinking about the SEO challenges you'll face.
Most website owners only need to optimize for one language. Simply adding another language doubles the amount of optimization work you need to do. Plus, you need to think about another version of Google, with different competitors and different challenges.
SEO concerns a real with multilingual websites. In this guide, based on advice from the "How to Build Multilingual WordPress Sites" class, we'll focus on key ways you can improve your site's SEO.