Why do publishers of websites feel that they also need to have their own blog?
I can understand a newsletter, but why also a blog? And why would they also want to have RSS feeds or podcasts.
I've never used them so maybe I don't fully understand their function, but at first impression it seems a lot of duplication to me
Could you explain what each of these media is supposed to do and how each one differs from the others?
Thanks.
Websites, newsletters, blogs






