I messed up pretty badly last week.
I made a change to our site, and within 48 hours our traffic was down by around 20%.
Over the last few years we've been slowly growing our traffic, but we can't afford to lose that many visitors!
The image below comes from Google Analytics. It shows the week before April 17th (orange) and the week after it (blue).
During the second week we were down 18.47% in visits and 19.05% in unique visits. Normally, we get over 60,000 visitors per week, so we lost over 11,000 visitors.
Here at OSTraining, our business is writing.
It might seem as if our main business is creating videos and teaching classes, but really it all comes to down to writing.
We have to write great scripts for our videos. We have to write compelling examples and explanations for our classes. Without good writing, we're out of business,
The same is probably true for your business and for your job.
Whether you're blogging, creating and uploading videos to YouTube, using Twitter, updating status messages on Facebook, or more importantly spending money on advertising to increase your sales, good copywriting should be an integral component of your online work.
Every day I talk with small business owners about optimizing their websites.
Many of those business owners ask me about keywords and links. However, in recent years, I've had to explain to them that those are no longer enough to rank well.
To help you understand what is important in 2013, let's take a retrospective look back in time, way back in time, a time before Google became a household name in the Internet search space ...
If you've been following what's been happening in online marketing, you'll know that marketers and businesses are clamoring to take advantage of YouTube to drive traffic to their website.
And there's a good reason for that: YouTube is the second largest search engine and the third most visited website in the world.
Here are 5 more reasons why you should be interested in YouTube marketing and optimization.
This tutorial will show you how to automatically update your Twitter or Facebook account.
This is a technique designed for people with a large amount of existing content who want to make it available to their followers.
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